The visionary corporate gift

Let your customers see you in a better light.

This product is brand new - you will not find anything like it anywhere else as a corporate gift.  It works like magic - it isn't made of just any old cloth. It's carefully sewn from high-tech optical microfibre.  Your clients will be amazed when they first try it.

How does Optipouch compare on price with other corporate gifts

.... that depends on how many you want and how complicated your coporate gift logo is.  Ask us to quote using the form below, but as a rough guide Optipouch is going to cost the same as a Parker Rollerball customised with your logo.

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Corporate Gifts - the theory

Companies that use corporate gifts, sometimes known as promotional gifts, do so for a variety of reasons.  Professor Geoff Lancaster, one of the top marketing authors in the UK tells us why:

Corporate gifts can enhance a company's image in the eyes of its customers.  But if they are not considered carefully they can be counterproductive - pluswhich, if they are given out to all and sundry they may well lose their intended effect.

Corporate giveaways must be appropriate ie they must say something about the organisation that is handing them out.  Having said that people will see connections when in fact they are quite tenuous.  But a marketing manager should guard against choosing  a promotional incentive that sends the wrong message.  For instance it would probably be seen as appropriate for a luxury car maker to give out an expensive high quality golf umbrella, but counterproductive to give away an addressed unbranded pen.  On the other hand an office stationery company might find the situation reversed.

Secondly the corporate gift must be identifiable with the 'giving' company.  This is usually done by having the company logo printed inscribed, or otherwise included on the incentive gift.  If this is all that is to be included, then the 'giving' company must be very sure of its brand equity.  Otherwise some details of how to contact the organisation should be included.  Previously this used to be a simple telephone number, but these days many companies are including instead a website address.  Care should be taken to ensure that the contact details do not detract from the perception of quality in the corporate gift.  The contact details can be kept very simple in most cases.

Companies use a variety of methods to get the promotional give-aways to their customers.  Without doubt the most effective method is where the salesperson or company director makes a personal handover of the item.  Giveaways at exhibitions can be useful in attracting visitors to the stand, but the promotional gift itself is in danger of being submerged amidst a host of others.  Including the corporate gift in a mailing can be effective in some instances, but more so with the less expensive class of giveaways

Finally remember that corporate gifts form only one part of the set of advertising tools and care must be taken to ensure that the choice of gift fits with the overall marketing strategy.

Professor Geoff Lancaster